Schnuffel

"Hey baby! Pick up your phone! There’s someone cute calling!"

- Schnuffel

Schnuffel is an animated cartoon rabbit created by the German ringtone Jamba!.

About Schnuffel[]

Schnuffel was originally conceptualized in 2007 by Sebastian Nussbaum. He was originally created to advertise Jamba!'s "Kuschel Song" ringtone. The ringtone was later turned into a full-length song by Nussbaum and Andreas Wendorf and released in February 2008. Schnuffel's Kuschel Song was a hit, topping the charts in various European countries, becoming the fourth best selling single of 2008 in Germany and being awarded a platinum record for selling more than 300,000 copies. The Kuschel Song has since been translated into 13 different languages. Merchandise featuring Schnuffel was also produced, including posters, t-shirts, mugs, bags, and various plush toys. In Germany, Schnuffel's massive success was very polarizing; many people thought he was extremely cute, but many people thought he was annoying.

Schnuffel is a gray and white lop-eared bunny with big blue eyes. According to his German wikipedia article, he was designed with the Kindchenschema in mind. He lives in a fictitious land called Knuddeltal (English: Snuggle Valley) with his girlfriend Schnuffelienchen. In the audiobook series, Schnuffel und Schnuffelienchen, the two are in a very close relationship and go on many adventures together. Schnuffelienchen's song Ohne Dich is about how she feels empty when the two are apart.